What are the key metrics for success with Email Marketing?

Welcome back, folks! I feel analysing your metrics is as important as knowing what you want in life and how far you have come. So stop and ask yourself “What exactly am I trying to achieve through email marketing?” (Personal experience: I was thinking about the answer all day!) Email marketing is a whole new ball game, there are many …

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How to Add More Value To Your Emails Using UX Design Approach

Hola! I’m back with another value drop. We all get a lot of emails every single day, most of them never get attention because they are not useful to us. Which is why emails need to provide value to their readers in order to be effective in their messaging. A valuable email user experience is what makes the customer journey …

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