What are the key metrics for success with Email Marketing?

Welcome back, folks! I feel analysing your metrics is as important as knowing what you want in life and how far you have come. So stop and ask yourself “What exactly am I trying to achieve through email marketing?” (Personal experience: I was thinking about the answer all day!) Email marketing is a whole new ball game, there are many …

Continue Reading

What Elements of Email Marketing can be A/B Tested?

A/B testing and intricacies of email marketing is our day to day routine. From an outside perspective, email marketing can seem like a breeze. However, it is not all breeze and sending messages to a list. It is so much more. There are so many strategies to implicate and understand. Knowing where to start can be overwhelming, worry not. That’s where The Drip Story comes in.

Continue Reading