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How to Add More Value To Your Emails Using UX Design Approach

Hola! I’m back with another value drop. We all get a lot of emails every single day, most of them never get attention because they are not useful to us. Which is why emails need to provide value to their readers in order to be effective in their messaging. A valuable email user experience is what makes the customer journey …

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What Elements of Email Marketing can be A/B Tested?

A/B testing and intricacies of email marketing is our day to day routine. From an outside perspective, email marketing can seem like a breeze. However, it is not all breeze and sending messages to a list. It is so much more. There are so many strategies to implicate and understand. Knowing where to start can be overwhelming, worry not. That’s where The Drip Story comes in.

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