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Why you should celebrate email unsubscribes

An Email Marketing client of ours makes a rather interesting & important (yet rare) request today. The man requested for “Unsubscribe report”. Now, for all those of you who know me well, I do not really get into the numbers myself until it’s of an important campaign/monthly/quarterly goals. We usually have someone or the other handling reporting and numbers for …

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What are the key metrics for success with Email Marketing?

Welcome back, folks! I feel analysing your metrics is as important as knowing what you want in life and how far you have come. So stop and ask yourself “What exactly am I trying to achieve through email marketing?” (Personal experience: I was thinking about the answer all day!) Email marketing is a whole new ball game, there are many …

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What Elements of Email Marketing can be A/B Tested?

A/B testing and intricacies of email marketing is our day to day routine. From an outside perspective, email marketing can seem like a breeze. However, it is not all breeze and sending messages to a list. It is so much more. There are so many strategies to implicate and understand. Knowing where to start can be overwhelming, worry not. That’s where The Drip Story comes in.

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