THE GODFATHER CALCULATOR
[noun]
/ðə ˈɡɒdfɑːðər ˈkælkjʊleɪtər/
A brutally honest tool designed to show you exactly how much money you're bleeding every second your website operates without a strategic pop-up.
[Term coined by Rahul Shrivastava, Growth Head @ The Drip Story]
THE GODFATHER CALCULATOR
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THE GodFather Graph
You’re currently bouncing off 1300 visitors each day, potentially losing $50,311 in revenue. That's $900,211 monthly!
Imagine spending $$$ all over again on ads just to retarget those lost visitors!
THE DRIP STORY ATTRIBUTED REVENUE
Industry Standard Approach
The Drip Story Approach
THE DRIP STORY POPUPS
Industry Standard Popup
The Drip Story Popup
ABANDONED CHECKOUTS recovery
Industry Standard Recovery
The Drip Story Recovery
So that’s $900,211 from not having a perfect welcome popup, another $x from not catering abandoned checkouts properly (basis your volume of x orders a month).
Total Opportunity Revenue: $900,211 + $x=
= xxx,xxx,xxx
—that’s what we recover.
And that’s just one of the weapons in our arsenal. We haven’t even mentioned the other two.
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