THE GODFATHER CALCULATOR
[noun]
/ðə ˈɡɒdfɑːðər ˈkælkjʊleɪtər/
A brutally honest tool designed to show you exactly how much money you're bleeding every second your website operates without a strategic pop-up.
[Term coined by Rahul Srivastava, Growth Head @ The Drip Story]
THE GODFATHER CALCULATOR
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THE GodFather Graph
You’re currently bouncing off 1300 visitors each day, potentially losing $50,311 in revenue. That's $900,211 monthly!
Imagine spending $$$ all over again on ads just to retarget those lost visitors!
THE DRIP STORY ATTRIBUTED REVENUE
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Industry Standard Popup
The Drip Story Approach
THE DRIP STORY POPUPS
Industry Standard Popup
The Drip Story Approach
ABANDONED CHECKOUTS recovery
Industry Standard Popup
The Drip Story Approach
So that’s $900,211 from not having a perfect welcome popup, another $x from not catering abandoned checkouts properly (basis your volume of x orders a month).
Total Opportunity Cost: $900,211 + $x=
= xxx,xxx,xxx
—that’s what we recover.
And that’s just one of the weapons in our arsenal. We haven’t even mentioned the other two.
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